My work
Examples of content I've written for online pharmacies and healthcare teams, grouped by type.
Congress and Academic Posters
Data-led posters that turn trial results into a clear story at a glance.
View full pageOnce-Weekly Semaglutide for Weight Management
Target audience: Healthcare professionals and conference delegates
Key highlights
- Trial on one page. Condenses the STEP 1 trial (Wilding et al., NEJM 2021) into the congress layout delegates expect.
- Primary endpoint made visual. A −14.9% weight change versus −2.4% with placebo, with safety shown alongside efficacy.
Healthcare Professional Presentations
Slide decks and training content for healthcare professionals.
View full pageDiabetes: Macrovascular Complications
Target audience: Healthcare professionals and training teams
Key highlights
- Built for live teaching. Ten slides on hypertension in diabetes, each carrying one key message from ADA guidance.
- Treatment pathway made simple. A flowchart turns blood pressure thresholds and first-line ACE inhibitors or ARBs into a clear decision aid.
Medicine Product Pages
SEO-ready online pharmacy product pages, structured around the SmPC.
View full pageCetirizine 10mg Tablets
Target customer: Online pharmacy
Key highlights
- Second-generation positioning. Sets cetirizine apart from drowsy options such as Piriton, supporting the "non-drowsy antihistamine" keyword.
- Frequency-banded side effects. Follows the SmPC structure clinicians know while staying easy for patients to read.
SEO benefits
- Search intent match. Targets both buying and research searches, from "Buy Cetirizine 10mg tablets" to "How does Cetirizine work".
- EEAT through clinical sourcing. BSACI guidance and a Cochrane review build the trust signals Google looks for in health content.
View full pageOmeprazole 20mg Capsules
Target customer: Online pharmacy
Key highlights
- Practical administration advice. Explains how to take the granules when swallowing capsules is difficult, which supports adherence.
- Red-flag safety netting. Flags symptoms that need urgent assessment before starting omeprazole, in line with NICE.
SEO benefits
- Mechanism as featured snippet. A plain-English "tiny pumps" explanation makes "How does omeprazole work" a strong snippet candidate.
- Clinical authority signposting. Cites the Maastricht V consensus and NICE guidance, setting it apart from low-quality competitor pages.
View full pageMysimba Weight Loss Tablets
Target customer: Online pharmacy or weight management clinic
Key highlights
- Head-to-head trial comparisons. Four COR studies in one scannable table, turning raw figures into a persuasive read for patients.
- Dose escalation schedule (weeks 1 to 4). Turns the titration plan into simple bullet points, which eases treatment anxiety.
SEO benefits
- Competitor comparison traffic. Contrasts the tablet with Mounjaro and Wegovy injections to capture patients comparing options.
- Featured snippet with a data table. COR trial results in one table answer "How effective is Mysimba?" directly.
Health and Lifestyle Articles
Evidence-based blogs that inform patients and support your product pages.
View full page5 Reasons to Quit Smoking Today
Target customer: General public and online pharmacies
Key highlights
- Tackles a common patient barrier. Uses published evidence to challenge the belief that smoking helps mental health.
- Simple but impactful table. Two columns show that the earlier you quit, the greater the gain.
SEO benefits
- Multi-query H2 structure. Each of the five headings targets its own search, so one article ranks for several queries.
- Natural product page bridge. Each section closes with "What you can do", linking naturally to stop-smoking product pages.
Treatment Comparisons
Head-to-head guides that help patients understand their options.
View full pageFinasteride vs Minoxidil
Target customer: Online pharmacy or hair loss clinic
Key highlights
- Decision framework. A short close guides readers to the right choice, much like a pharmacist consultation.
- Clinical evidence tables. Key trials summarised in patient-friendly terms, such as "+107 hairs vs −19 on placebo".
SEO benefits
- High-intent comparison keyword. "Finasteride vs Minoxidil" is a high-volume search made by patients close to buying.
- "At a glance" comparison table. A 7-row table built for featured snippets and zero-click results.
Medical Copywriting
Short-form copy for pharmacy websites and campaigns.
View full pageSmoking Cessation and Hair Loss
Target customer: Retail and online pharmacies
Key highlights
- Clear headline, empathetic tone. Admits quitting is tough while presenting Zyban as support.
- Beyond clinical benefit. Frames the result as confidence, not just a clinical outcome.
SEO benefits
- Customer appeal. Targets both emotional and buying searches, such as "Quit smoking support" and "Buy Zyban online".
- Smart keyword integration. "Slow hair loss" and "Support regrowth" use positive framing to lift click-through rate.
View full pageContraception and Period Pain
Target customer: Retail and online pharmacies
Key highlights
- Direct, calm tone. "Fits around your life, not the other way around" builds trust through simplicity.
- Strong emotional hook. Paints pain relief as getting back to your day in comfort.
SEO benefits
- High-intent search targeting. Uses "Order contraceptive pill online" and subheadings that mirror patient searches.
- Answering patient queries. Responds to real questions such as "How to get the pill online", which keeps readers on the page.
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