Our Work
Examples of projects delivered for pharmacy businesses and healthcare organisations
Cetirizine 10mg Tablets | Product Page
Target Customer: Online Pharmacy
✅ SEO Benefits:
Search intent match: Captures both transactional ("Buy Cetirizine 10mg tablets") and informational queries ("How does Cetirizine work," "How long does Cetirizine take to work"), covering the full patient journey from awareness to purchase.
Benefit-led meta description: Opens with the patient's symptom: "Sneezing, itching or watery eyes? Cetirizine 10mg tablets ease hay fever and allergy symptoms in under an hour" - emotionally resonant and built to maximise click-through rate.
Google’s EEAT algorithm through clinical sourcing: References the BSACI guideline (25–35% nasal symptom reduction) and a Cochrane systematic review (relative risk 2.7 for urticaria), establishing Google's Experience, Expertise, Authoritativeness and Trustworthiness signals for competitive pharmacy queries.
Key Highlights
Second-generation positioning: The mechanism section clearly differentiates cetirizine from first-generation options like chlorphenamine (Piriton), directly supporting the high-volume "non-drowsy antihistamine" keyword.
Frequency-banded side effects (Common / Uncommon / Rare): Mirrors SmPC structure familiar to clinicians while remaining accessible to patients. Demonstrates regulatory compliance.
Mysimba Weight Loss Tablets | Product Page
Target Customer: Online Pharmacy/Weight Management Clinic
✅ SEO Benefits:
Competitor comparison traffic: Explicitly contrasts with injectables: "Unlike weight loss injections such as Mounjaro or Wegovy, Mysimba is taken as a tablet" - captures high-intent switching queries from patients researching oral vs injectable options.
Featured snippet - clinical data table: COR phase 3 trial results presented in a four-row table (COR-I −6.1%, COR-BMOD −9.3%) directly answers "How effective is Mysimba?" queries. Structured tabular data improves eligibility for Google featured snippets.
Long-tail eligibility targeting: BMI eligibility thresholds (≥30 or ≥27 with co-morbidities) naturally integrate niche queries like "Can I get Mysimba with type 2 diabetes" and "Mysimba eligibility UK", capturing high-intent traffic at the point of decision.
Key Highlights
Head-to-head trial comparisons: Mysimba vs placebo data presented across four COR studies in a single scannable table. Translates raw figures (“−9.3% vs −5.1%”) into an immediately persuasive, patient-readable format.
Dose escalation schedule (Week 1-4): Translates the clinical titration protocol into a clear, patient-friendly bullet format. Reduces treatment anxiety and positions the pharmacy as a trusted clinical guide, not just a supplier.
Finasteride vs Minoxidil | Comparison Guide
Target Customer: Online Pharmacy / Hair Loss Clinic
✅ SEO Benefits:
High-intent comparison keyword: The title "Finasteride vs Minoxidil" is itself a high-volume commercial investigation query. Patients at this stage are close to purchasing - making the page valuable for both organic ranking and conversion rate.
"At a Glance" comparison table: A structured 7-row table is ideal for Google rich results and featured snippets. Captures the growing share of zero-click searches where tables surface directly in results.
Combination therapy authority: A dedicated section answering "Can You Use Finasteride and Minoxidil Together?" targets a specific long-tail query, backed by the Hu et al. (2015) meta-analysis.
Key Highlights
"Pick finasteride / minoxidil / both" decision framework: A three-bullet close guides the reader to a personalised choice without overwhelming them. Mirrors an in-person pharmacist consultation.
Clinical evidence tables: Summary table created to breakdown major trials and associated key findings, translating statistics ("+107 hairs vs −19 on placebo") into patient-readable outcomes.
Omeprazole 20mg Capsules | Product Page
Target Customer: Online Pharmacy
✅ SEO Benefits:
Multi-cluster keyword strategy: A single page integrates three distinct keyword clusters: heartburn, acid reflux/GORD, and H. pylori eradication, maximising organic reach across separate patient journeys without keyword stuffing.
Mechanism as featured snippet: The proton pump mechanism is explained using plain-English analogy ("tiny pumps") with a clear cause-and-effect structure, making "How does omeprazole work" a strong featured snippet candidate on both Google Search and AI-generated overviews.
Clinical authority signposting: Cites the Maastricht V/Florence Consensus (Gut, 2017) and NICE H. pylori guideline alongside Cochrane-level evidence - the kind of sourcing that differentiates a pharmacist-authored page from low-quality competitor content and strengthens domain authority.
Key Highlights
Practical administration advice: Addresses capsule-swallowing difficulties with specific guidance ("open and stir granules into water or fruit juice, not milk"), a pharmacist-level clinical detail that improves patient adherence.
Red-flag safety netting: Explicitly identifies blood in vomit or stools, unintended weight loss and difficulty swallowing as symptoms requiring urgent assessment before starting omeprazole. Follows NICE best practice guidance.
5 Reasons to Quit Smoking Today | Clinical Blog
Target Customer: General Public / Online Pharmacy
✅ SEO Benefits:
Multi-query H2 architecture: Five clinically distinct headings ("Rapid Reduction in Cardiovascular Risk," "Slower Decline in Lung Function") each function as a standalone SEO query target, maximising ranking potential across multiple searches from a single piece of content.
Shareable data for backlink generation: The life expectancy table directly answers a high-curiosity health query and is designed to be shared on social media, supporting backlink acquisition and domain authority.
Natural product page bridge: Each section ends with a "What you can do" sub-heading that moves from clinical argument to pharmacist recommendation - creating natural internal linking opportunities to varenicline, cytisine and NRT product pages and supporting site-wide SEO.
Key Highlights
Mental health section challenges a patient barrier: Uses reliable evidence to directly address a common misconception. Confronting known patient objections with published evidence goes beyond generic stop-smoking messaging.
Emotionally compelling, evidence-backed format: A simple two-column table strips away clinical complexity to deliver a single, powerful message: every decade earlier you quit, the greater the gain.
Medical Copywriting
Target Customer: Retail and Online Pharmacies
✅ SEO Benefits:
Customer appeal: Aimed to attract both transactional and emotional searches (“Quit smoking support,” “Buy Zyban online”). Headline balances keyword and patient appeal.
Smart keyword integration: (“Finasteride,” “Slow hair loss,” “Support regrowth”) and positive framing equals improved CTR.
Content variety: Multi-keyword ranking covering smoking cessation, sexual health and hair loss treatments.
Key Highlights
Clear headline and empathetic tone, acknowledges quitting is tough while positioning Zyban as supportive. This makes a daunting topic feel approachable.
Going beyond clinical benefit by reframing outcome as emotional reassurance (“Confidence”). Patient-centric copy.
Medical Copywriting
Target Customer: Retail and Online Pharmacies
✅ SEO Benefits:
High-intent search targeting: “Order contraceptive pill online” and conversational subheadings that align with patient search queries.
Multiple search intents: Several covered in one section: “Arthritis pain relief,” “Period pain,” “Buy Naproxen online” - ensuring wide organic reach.
Answering patient queries: Content answers patient questions (“How to get the pill online,” “Naproxen for period pain relief”). Matching intent increases dwell time and reduces bounce rate, boosting rankings.
Key Highlights
Strips away complexity with a direct, calm tone:(“Fits around your life, not the other way around”). Builds trust by stressing safety and effectiveness.
Makes the clinical benefit (pain relief) relatable by painting a lifestyle picture (“Get back to your day with comfort”). Strong emotional hook.
Our 4-Step Process
Select the service which best fits your requirements.
Complete the project form below (providing as much detail as possible helps ensure the best outcome).
You’ll be contacted by email within 24 hours to confirm the brief, clarify any details and agree on timelines.
A first draft is prepared, shared with you for feedback and refined until the final content meets your needs.